Brief:
Bring together a charity, a campaign, a rock band and a group of comedians for an evening of informative entertainment.

Solution:
Working collaboratively with the Friends of the Earth design team, Greenspace developed the Live Stock logotype and a series of ways to bring the concept to life on the night. From the stage layout and lighting to posters and hand stamps, the branding and communications were engaging and fun, yet still sympathetic to the serious foundation of the campaign itself.

Held at the Hammersmith Apollo, a host of comedians including Jimmy Carr and Stephen Merchant, as well as an appearance from Razorlight, made the evening a great success and helped raise awarness for Friends of the Earth's campaign for planet-friendly farming, Fix the Food Chain.

"Thanks so much Greenspace. We bless the day that we received your contact details. You’ve helped us more than you know and it’s been great working with you. We know you’ve gone above and beyond to help us with LIVEStock and we really appreciate it."
Promotions and Events Manager, Friends of the Earth