Building upon our previous work with Carlsberg, the world’s fourth largest brewer once again called upon Greenspace to develop an activation concept for their
on-trade marketing.
Could the brand be promoted in an experiential way, but at the same time reflect its core values? We came up with the concept of 18:47 – the year Carlsberg was founded and the time of day many reward themselves after a hard day’s work.
Linking-in with style bars, we created a tool-kit that helps local markets celebrate 18:47. Complete with countdown time-zone clock, film, supporting graphics, music-style and the running order for events on the night – the concept drives footfall, raises brand awareness and creates loyalty.
But what happens later on in the evening? Well at 20:47 in London it’ll be 18:47 in São Paulo, right?
So ‘That calls for a Carlsberg too!’
