Building upon our previous work with Carlsberg, the world’s fourth largest brewer once again called upon Greenspace to develop an activation concept for their
Could the brand be promoted in an experiential way, but at the same time reflect its core values? We came up with the concept of 18:47 – the year Carlsberg was founded and the time of day many reward themselves after a hard day’s work.
Linking-in with style bars, we created a tool-kit that helps local markets celebrate 18:47. Complete with countdown time-zone clock, film, supporting graphics, music-style and the running order for events on the night – the concept drives footfall, raises brand awareness and creates loyalty.
But what happens later on in the evening? Well at 20:47 in London it’ll be 18:47 in São Paulo, right?
So ‘That calls for a Carlsberg too!’