Building upon our previous work with Carlsberg, the world’s fourth largest brewer once again called upon Greenspace to develop an activation concept for their
on-trade marketing.

Could the brand be promoted in an experiential way, but at the same time reflect its core values? We came up with the concept of 18:47 – the year Carlsberg was founded and the time of day many reward themselves after a hard day’s work.

Linking-in with style bars, we created a tool-kit that helps local markets celebrate 18:47. Complete with countdown time-zone clock, film, supporting graphics, music-style and the running order for events on the night ­– the concept drives footfall, raises brand awareness and creates loyalty.

But what happens later on in the evening? Well at 20:47 in London it’ll be 18:47 in São Paulo, right?
So ‘That calls for a Carlsberg too!’

Phone picture
Window lights
Bike
Plughole
Soup
Cereal
Clock
Pen
Power
Hands in the air
Waiter
DJ Desk
People
Phone
App 2
Timer
QR code on phone
Clock on phone
Worldwide clock
Books
Lamp/bottle
Clock
Another clock
Bottle
Locations on phone
Crown
Mask
People having fun
App on phone
Branded shirts
Carlsberg zone sign
Man and lights
Clocks on wall
It's 18:47 on phone
Band playing