As a business, staying relevant for over 100 years doesn’t just happen. It takes vision and the ability to inspire your people to think differently in order to innovate.
Bentley appointed Greenspace to help them do just this – to inspire their top management to realise its new vision. The communication vehicle was the Bentley World Summit, a three-day event staged in Beijing, China – the largest luxury market in the world.
We developed a rallying cry and focal point for the event, ‘Begin Beyond’, that spoke of the company’s unique heritage as
well as its need to move in new directions. Attendees participated in a series of carefully devised and executed brand experiences.
Three of Asia’s most iconic venues: The China World Summit Wing, The ‘Bird’s Nest’ Olympic Stadium and the Forbidden City (a UNESCO World Heritage Site) combined with extraordinary performances, illustrating how a rich heritage can transform into new ambitions.
The event surpassed all expectations and Bentley looks
set to embark on the next chapter
of its journey.
Film: Greenspace / Wilder Films. Music: WMG / Hans Zimmer & James Newton Howard.