Taking squash to a new audience.
With participation levels declining year-on-year, Squash needed a shake-up. Greenspace were appointed to help reinvigorate the sport, using the ATCO PSA World Series Squash Finals in London as a launch-pad.
We developed an energetic new identity that literally came alive across the city through posters,
3D floor art, stunts and street-level events. Coupled with a diverse
and well-executed on and off-line press campaign, many thousands of potential squash fans
The management, experience and interactive development of the PSA World Series Squash
Finals themselves were also in Greenspace’s hands. Taking place over five days, every detail was considered from court design
and building structure through
to sourcing celebrity presenters and negotiating television coverage rights.
Our client, an entrepreneur
and fanatical squash fan, said: “Greenspace really captured our imagination with ways to bring the sport alive to a new audience. The finals helped put squash back on the sporting map and herald a new era for the sport.”
Film: Greenspace / Wilder Films. Music: Malcolm Goldie.