Interested and interesting are the two words which best describe Paul's attitude to every project he undertakes. Quick to adopt a client or prospective client's challenge as his own, he is blessed with a mind like a perfectly ordered and constantly updating library of curiosities and a talent for communicating his thoughts directly and unpretentiously. Paul makes unusual creative and intellectual links and then translates them into coherent briefs, instructions or pieces of inspiration that everyone can access and understand. Paul's biggest critic is himself. He is always asking how a project could be better - more effective, more powerful, more beautiful?
