Mike Kettles is a rare find - a very exacting but intensely likeable guy who has forged his reputation on an ability to orchestrate and inspire every constituent player in the production of a powerful brand experience. He has spent his career moving branded events away from a generic sponsorship model to a precise and strategic diagnosis and meticulous delivery of events that truly reach their intended audience. “I hate to be classed as ‘doing events’,” he says. “My mission is to battle against branded balloons and golf umbrellas and focus attention onto the idea that unfolds into the music festival or film premiere or whatever medium a brand is being expressed through.” His creative vision and appetite for every detail of delivery make him the preferred partner for branded entertainment, often on a global scale, for Heineken, Toyota, Guinness and Nokia. He not only helps find the big idea for an experiential platform but worries about every last element of delivery so that his clients don’t have to.
